Ideas from Outside the Field: Surviving Market Changes

As we face continued market disruption with reduced grant funding and increased fee for service and other reimbursement structures through parity and health care reform, here are some ideas from outside the field on how companies in other industries are surviving similar market changes.

• Dell's Extreme Makeover (BusinessWeek)
• The Hard Sell (BusinessWeek)
• How GE is Disrupting Itself (Harvard Business Review)
• Major League Innovation (Harvard Business Review)